Asim Syed, AI Design Engineer

AI & UX Designer, Engineer, Manager

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// MANIFESTO

Making AI and human native experiences. Beyond the ordinary. From sketch to shipped.

CRAFTING DIGITAL EXPERIENCES FROM COLOGNE

WHERE DESIGN LEARNS TO THINK AND CODE LEARNS TO FEEL

TURNING MESSY QUESTIONS INTO CLEAR INTERFACES

PROTOTYPES THAT SHIP, NOT DECKS THAT SLEEP

FLUENT IN HUMAN, FLUENT IN MACHINE

AI THAT SHOWS ITS WORK

PIXELS PLACED LIKE BRICKS WITH INTENT

PLAY TAUGHT ME SYSTEMS, ART TAUGHT ME FEELING

STRATEGY YOU CAN CLICK

BUILDING BEYOND THE ORDINARY

SELECTED works

// WORKS

BMWGENERATIVE AI
LMNTRUSTWORTHY AI
Z+SERVICE DESIGN
EOSSTRATEGY & UX
DIGSAAS DASHBOARDS

// Description

Local generative-AI tooling for automotive design: sketch to concept, with zero data ever leaving the building.

// Role

AI Prototyper & Strategic Designer

// Context

Enterprise · Generative AI · Local Inference

// Period

2025

BMW

// WHAT I DO

UI / UX Design

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Interfaces that feel obvious in hindsight

Complex, data-heavy platforms turned into products people navigate without thinking. Designed against real behaviour, tested with real users, and built to earn trust rather than demand it.

AI INTERFACES/DESIGN SYSTEMS/USER RESEARCH/USABILITY TESTING/PROTOTYPING

Engineering

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Designs that compile

I build what I design: functional AI pipelines, RAG systems and web apps, not click-through mockups. The interface and the system underneath it come from the same pair of hands.

REACT · NEXT.JS/PYTHON/RAG PIPELINES/COMFYUI/GSAP

Strategy

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The map before the pixels

Service blueprints, journey maps and CX visions that show where a product should go before anyone opens Figma. Research turned into direction a whole team can act on.

SERVICE BLUEPRINTS/JOURNEY MAPPING/CX VISION/WORKSHOPS/BENCHMARKING

Management

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Shipping is a team sport

Research operations stood up from scratch, external dev teams kept faithful to design intent, and onboarding that scales knowledge instead of hoarding it. Capability, not just deliverables.

RESEARCH OPS/EXTERNAL DEV TEAMS/ONBOARDING/FACILITATION/ROADMAPS

// PROFILE

A gamer's strategic mind with an artist's creative soul, turning complex platforms into products people actually understand, use and love.

// AI-Native

  • Agentic & RAG systems
  • AI interface design
  • Human-in-the-loop UX
  • Functional prototyping

// Strategy

  • Service blueprints
  • Journey mapping
  • Design thinking
  • Workshop facilitation

// Research

  • User research · JTBD
  • Usability testing
  • A/B testing
  • Data analysis

// Stack

  • React · Next.js · Tailwind
  • Cursor AI · Claude · v0
  • Supabase · GitHub
  • Figma · Miro